The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World

by Recommended Reading, May 2, 2013

Innovation’s encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: superior new products flop, unlikely ideas become runaway hits, and – despite rapid technological advances and intense interconnectedness – change happens at a snail’s pace. What really happens during this encounter? How can you increase your own odds on this complex game board?

Author: Bhaskar Chakravorti

Published by Harvard Business Review Press, 2013

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